Web & mobileMarch 20265 min read
A mobile app, really
"We need an app" is rarely the right opening line. The right question is: to do what, and for whom.
By the guinat studio5 min read
Wanting a mobile app often means wanting to be present on your customers' phones. But there are three very different ways to get there, with three budgets and three levels of commitment. Choosing means looking first at real usage.
Three answers, three promises
- Responsive web: reachable everywhere, nothing to install, ideal to inform and convert.
- PWA: a step up, installable, works offline for regular use.
- Native: maximum power, but a budget and maintenance to match.
Decide on usage, not on image
If your users come back every day and need offline mode or the phone's sensors, native is worth it. Otherwise, a polished web app or a PWA keeps the promise for a fraction of the cost.